Who Are We
Watling JCB is one of the largest sole JCB franchises in the world, specialising in the supply of new and used JCB machinery to the construction and industrial sectors right across the UK. Alongside machine sales, we deliver industry-leading JCB servicing, genuine parts and expert product support — ensuring every customer gets the very best performance, productivity and lifespan from their equipment.
Founded in 1976, Watling JCB has grown into a trusted and well-established name in the plant machinery industry. The business is led by Chief Executive Officer Richard Telfer, supported by Managing Director Dan Thompstone and Financial Director Jason King — a leadership team committed to maintaining the standards of professionalism, reliability and customer focus that have defined Watling JCB for nearly half a century.
Over the years, we’ve built a strong reputation as a dynamic, professional and dependable partner to businesses of every size. We work closely with our customers to maximise the performance, efficiency and lifespan of their JCB machines and attachments, providing expert support at every stage of ownership — from initial purchase through servicing, parts and product support, all the way to upgrade or replacement.
Operating from nine fully equipped depots across the UK — including our Head Office in Leicester, plus locations in Peterborough, Kidlington, Wymondham, Leighton Buzzard, Hereford, West Bromwich and Stoke-on-Trent — our network enables us to deliver fast, responsive service wherever it’s needed. Wherever your machines are working, a Watling JCB depot is never far away.
Our close working relationship with JCB also ensures our customers remain at the forefront of innovation. By staying aligned with the very latest developments in engineering, technology and product design, we help businesses stay competitive, productive and ready for whatever the next job demands.
Five values that genuinely describe how Watling JCB operates and what customers can expect from working with us
Integrity
We do what we say we’ll do. From honest pricing and straightforward advice to being upfront when something isn’t right, integrity shapes every conversation we have with customers, suppliers and our own team. It’s why customers have trusted us since 1976 — and why they keep coming back.
Partnership
We don’t see customers as transactions. We see them as long-term partners who deserve our genuine investment, expertise and care. Many of the businesses we work with today have been with us for decades — built on consistency, trust and being there when it matters most.
Expertise
Our team brings deep knowledge of JCB machinery, the construction sector and the businesses that operate within it. From our JCB-trained technicians to our parts specialists and sales advisors, expertise sits at the heart of everything we deliver — making sure customers get the right machine, the right support and the right outcome every time.
Responsiveness
In construction and industry, downtime costs money. That’s why our nine UK depots, mobile service vans and 140+ skilled engineers are built around one principle: getting to customers fast and getting their machines back to work. Whatever’s needed, we move quickly.
Excellence
Whether it’s a major machine sale, a routine service or a single replacement part, we hold ourselves to the highest possible standards. Excellence isn’t about being perfect — it’s about caring enough to do the job properly, every single time.
Frequently asked questions
Our FAQs section is designed to help you get the information you need quickly and easily. From product details and servicing queries to parts, finance, and support, we’ve covered the most frequently asked questions to save you time. If you can’t find what you’re looking for, the Watling JCB team is always on hand to help.
FAQ’s
SALES
Answers to common questions about purchasing, pricing, and choosing the right machine for your needs.
PARTS
Guidance on sourcing, ordering, and fitting genuine parts to maintain performance and reliability.
SERVICE
Yes, you can contact us to arrange servicing and product support for your machine. Our team can help you book the right support for your requirements.
What types of machines can I purchase?
Watling JCB offers a wide range of new and used JCB machinery suited to construction and industrial applications, including compact equipment, excavators, and material handling machines.
Can I get help choosing the right machine?
Yes, our sales team can advise you on the most suitable machine based on your application, workload, and budget, ensuring you select the right equipment for your needs.
Do you supply both new and used equipment?
Yes, both new and used machines are available, all supported with expert guidance to help you make an informed purchase decision.
How can I make a sales enquiry?
You can contact the sales team directly via phone or email, or submit an enquiry through the website to discuss your requirements and receive tailored advice.
Can I buy a machine online?
Yes, you can browse and buy selected machines online through our website.
Do you offer finance?
Yes, we offer flexible finance options through JCB Finance to help you spread the cost of your machine.
What finance options do you offer?
We offer a range of finance solutions through JCB Finance, including options for customers who want to own the machine and options for customers who want to use it without owning it outright.
Can I sell my machine to you?
Yes, you can submit your machine details through our Sell Your Used Machine page and our team will review the information.
Do you support machines after the sale?
Yes, we support our customers with parts, servicing and product support after purchase.
Do you supply genuine JCB parts?
Yes, genuine parts are supplied to ensure compatibility, reliability, and optimal machine performance.
How quickly can I receive parts?
Many stock items can be dispatched the same day if ordered before the cut-off time, with typical delivery within 1–3 days.
Can I return a part if needed?
Yes, parts can be returned within 14 days, provided they meet the return conditions outlined by the company.
Can I order parts online?
Yes, you can order genuine JCB parts through our online parts store.
Can I buy service kits online?
Yes, you can buy genuine JCB service kits online through our parts store.
Can I collect parts from a depot?
Yes, click and collect is available, making it easy to order online and collect from us.
Can I book a service online?
Yes, you can contact us to arrange servicing and product support for your machine. Our team can help you book the right support for your requirements.
Do you offer on-site servicing and repairs?
Yes, our engineers operate with fully equipped service vehicles and can attend site to support your machine.
Do you have workshop facilities?
Yes, our engineers are backed by five fully equipped workshops for larger repairs and more in-depth work.
Do you offer emergency or out-of-hours support?
Yes, our product support team is available 24/7 to help keep your machine working.
How many engineers do you have?
Our product support team includes 95 engineers available to support our customers.
Can you help reduce machine downtime?
Yes, our service and support team is here to keep your machine working and minimise downtime wherever possible.
Do you offer machine inspections or health checks?
Yes, we offer machinery health checks to help identify issues early and keep your equipment in the best possible condition.
Can you collect my machine for repair?
Yes, we can arrange collection for machines that need to come into one of our workshops for repair.